Fire Horse for wedding & event venues
Your entire job is turning inquiries into tours, and tours into signed dates. Most venues lose people in the gap between the form and the tour - a two-day reply, a date question nobody answered, a proposal nobody followed up. That gap is what we close.
No contract, cancel any time, running before booking season
Where 40 inquiries went last month
40 inquiries
Mostly evenings and weekends, when the office is closed.
23 got a reply inside a day
The other seventeen got one eventually, or not at all.
9 booked a tour
Two of those didn't show and nobody chased them.
3 signed
The other four proposals are still sitting there, unanswered.
Illustrative example, not a real account
A business we run this for
13 → 50+
Google reviews, in a matter of weeks
ECHA HVAC in Sacramento started at thirteen reviews. We asked their past customers as well as their new ones, answered everything that came in, and the count did the rest. Different business, same engine - and a venue's review count is read by every couple, planner and corporate booker who shortlists you.
Where venue bookings leak
The Sunday night inquiry
Couples plan on weekends and evenings. Your coordinator answers Monday at ten, by which point two other venues have already offered a Saturday tour.
The tour that didn't happen
Booked, then forgotten, then a no-show with no reminder sent and no follow-up after. A no-show is a lost booking, not a free hour.
The Tuesday in February
Every venue's Saturdays sell themselves. Weekdays and off-season dates need somebody to actively offer them, and nobody has time to.
Research on lead response is consistent about the shape of this: answering first matters more than answering best. See the sourced figures on the homepage.
Your numbers, not averages
Use your average total event value, including food and beverage minimums if you run them.
What we install in a venue
Found
Your listing shows the space, the capacity and the reviews.
Answered
Her date and guest count get a real answer on Sunday night.
Toured
Booked, reminded, and re-offered if they don't show.
Chased
The proposal after the tour gets asked again until the date is booked or released.
Asked
The event becomes a review, and the planner behind it becomes a repeat.
Gate three is the one venues underestimate. A tour attended is most of the sale; a tour missed is the whole loss.
01 · Answering and touring
It checks the date against your calendar, confirms the space suits their guest count, gives your starting rate and minimum, and offers two tour times - then reminds them the day before and the morning of.
· Date availability answered honestly, including provisional holds
· Guest count checked against capacity before anyone tours
· Starting rate and minimums stated, so budget mismatches surface early
· Tour reminders the day before and the morning of
· No-shows offered another time the same day, automatically
Works with the calendar and CRM you already run - Tripleseat, Perfect Venue, HoneyBook, Google Calendar.
After the tour · open proposals
11 open · $137,000
May 16 · wedding, 140 guests
$16,400
Toured 9 days ago · proposal opened twice · no reply
“Hi Priya - lovely to meet you both on Saturday. Another couple has asked about May 16th, so I wanted to check in before I release the hold. Anything I can clarify on the proposal?”
Replied that evening · deposit paid
Feb 4 · corporate offsite, 60 guests
Toured 3 weeks ago · follow-up 2 sent · waiting on budget approval
$8,900
Sept 27 · wedding
Chose another venue · date released and re-offered
-
Illustrative example, not a real account
02 · Proposals and empty dates
After a good tour, the proposal goes out and then everyone waits. Two honest follow-ups - including a real note when someone else asks about the date - turn a meaningful share of those into signatures.
The other half of the job is your calendar's quiet patches. Weekday dates, off-season months and last-minute cancellations get offered to the people already in your pipeline instead of just sitting there.
Proposal follow-ups, then a clean release
Two or three touches, then the hold is released and the date goes back on the market.
Off-peak dates actively offered
Budget-conscious inquiries get pointed at your Fridays, Sundays and February - the dates that would otherwise go unsold.
Planners and corporate bookers kept warm
The people who bring three events a year get their own thread, not the couples sequence.
03 · Reviews
Venues run on shortlists, and shortlists run on reviews. Every event gets an ask a few days after - to the couple, and separately to the planner and the vendors who worked the room.
· Review request a few days after the event, once they're home
· Every review answered, usually within the hour
· Photos from real events posted to your listing, with permission
· Capacity, spaces, minimums and parking kept accurate
Review count and rating are the part of local ranking that responds to effort. The other two levers are your address and your categories - see the homepage.
ECHA HVAC · at signup
13
Google reviews on the profile
Years of finished jobs, none of them asked.
A few weeks later
50+
Google reviews on the profile
Past customers asked alongside the new ones. Nothing about the work changed.
How this works
Same ladder for every business we work with. Most venues start on Response, because inquiries arrive when nobody is in the office.
Start here
Get shortlisted.
$397/mo
Step 2
Every inquiry becomes a tour offer.
$897/mo
Step 3
Everything, running together.
$1,094/mo
Website build is separate: $3,500 one time, and the finished site belongs to you whether you stay or not. Hosting is included with any monthly plan. Ongoing edits and new pages are $197/mo, optional.
Venue questions
Can it double-book a date?
No. It reads your calendar and can place a provisional hold that shows as a hold. Contracts, deposits and confirmed dates are always signed off by your team.
Will it give out our pricing?
A starting site fee and minimum, if you want it to - which we'd recommend, because it saves your coordinator touring couples whose budget was never going to work. Custom quotes stay with your team.
My coordinator is good. Does this replace her?
No - it gets her better tours. She stops writing the same four availability replies and spends her day with people who are already qualified and standing on the property.
We do corporate and community events too, not just weddings.
Those get a separate track - different questions, different lead times, different follow-up. Corporate bookers want a room and a date confirmed fast, not a romance narrative.
Is there a contract?
No. Month to month. Cancel any time and service runs through the month you've already paid for.
We'll record a short video showing where the bookings leak - your listing, how fast a weekend inquiry gets answered, what's open in proposals, which dates are still empty - and send it over. No call required.
