Fire Horse for plumbers
A leak is the one emergency where the customer is standing in it. They call until somebody answers. We make sure that's you - and we go back through the quotes you already wrote.
No contract, cancel any time, running in about a week
Ordinary Tuesday · call log
6:12am · water heater leaking
Crew not on the clock yet. Answered, quoted, slotted.
11:48am · toilet backing up
Both trucks on jobs. Texted back in 9 seconds.
10:22pm · slab leak, water shut off
After hours. Triaged as urgent, rang your on-call phone.
Illustrative example, not a real account
An HVAC shop we run this for
13 → 50+
Google reviews, in a matter of weeks
ECHA HVAC in Sacramento started at thirteen reviews. We asked their past customers as well as their new ones, answered everything that came in, and the count did the rest. The same review engine runs on every trade we serve - this is the shop that has been on it longest.
Where plumbing work leaks
The emergency you didn't hear
Somebody with water on the floor gives you one ring before they call the next name down. There is no voicemail in that moment and no calling them back tomorrow.
The repipe nobody approved
Repipes, sewer lines, and heater replacements are the tickets that carry your year. They rarely get a no - they get put off until somebody else's truck is in the driveway.
The drip they'll live with
Half your quotes are for something the customer can tolerate. Those are the ones that need asking twice, and nobody in your shop has time to.
Research on lead response is consistent about the shape of this: answering first matters more than answering best. See the sourced figures on the homepage.
Your numbers, not averages
Use a normal week. The bad weeks are worse, not better.
What we install in a plumbing shop
Found
Your listing says what you do, where you work, and that you’re open.
Answered
Somebody picks up, or texts back in seconds. Most work is lost right here.
Booked
The conversation ends with a slot on the calendar, not a callback.
Asked
The finished job turns into a review, which feeds gate one.
Chased
The quote that went quiet gets asked again until you get an answer.
Miss one gate and the rest doesn’t matter. Everything below sits on one of these five.
01 · Answering
Trained on your service area, your service call fee, whether you do sewer or septic, and what counts as an emergency. It triages, gives the honest window, and books it. Anything it can't handle comes to you with the details already collected.
· Missed call comes back as a text in seconds
· After-hours and weekend calls answered and booked
· Knows your service call fee, so nobody is surprised at the door
· Chat and live voice on your website, same brain
Unsold quotes · last 60 days
27 open · $49,700
Whole-house repipe
$8,600
Quoted 38 days ago · no reply
“Hi Ray - still thinking about the repipe? We've got a crew free the week of the 14th and the material price is holding for now.”
Replied same day · install booked
Water heater replacement
Quoted 21 days ago · follow-up 2 sent
$2,150
Sewer line spot repair
Closed out · went with somebody else
$3,400
Illustrative example, not a real account
02 · Quotes you already wrote
A repipe is the biggest number you write all month and the one most likely to go quiet. We read the open ones out of your software and follow up by text in your name until you get a yes or a no.
Same for what a tech flagged and nobody booked - the failing angle stops, the pressure regulator, the heater on borrowed time.
Reads from ServiceTitan, Housecall Pro, Jobber, Workiz, or QuickBooks. Somewhere else? We'll look before you sign anything.
03 · Reviews
You've been under hundreds of sinks and almost none of those people were ever asked. We ask them alongside your new customers, which is why the count moves in weeks rather than years.
· Check-in first, ask second - problems surface before reviews do
· Every review answered, usually within the hour
· Property managers asked once per property, not once per call
Review count and rating are the part of local ranking that responds to effort. The other two levers are your address and your categories - see the homepage.
An HVAC shop · at signup
13
Google reviews on the profile
Years of finished jobs, none of them asked.
A few weeks later
50+
Google reviews on the profile
Past customers asked alongside the new ones. Nothing about the work changed.
How this works
Same ladder for every trade. Most plumbing shops start on Reputation and move up once the phone proves the point.
Start here
Get found, get chosen.
$397/mo
Step 2
Nothing rings out.
$897/mo
Step 3
Everything, running together.
$1,094/mo
Website build is separate: $3,500 one time, and the finished site belongs to you whether you stay or not. Hosting is included with any monthly plan. Ongoing edits and new pages are $197/mo, optional.
Plumber questions
Will it quote prices it shouldn't?
It gives your service call fee and ranges you approve, and nothing else. Repipe and sewer pricing always waits for a plumber on site - it books the visit instead.
Can it tell an emergency from a slow drain?
Yes, on rules you set. Active water, no water, or sewage in the house goes to the top and can ring your on-call phone directly. A dripping faucet does not.
Do I have to take after-hours work to use this?
No. It can answer, quote your after-hours rate, and book the first morning slot instead of waking you. You decide what actually pages you.
We do new construction too. Does it handle that?
It routes builder and GC calls to you rather than trying to book them. These systems earn their keep on service work, and we won't pretend otherwise.
Is there a contract?
No. Month to month. Cancel any time and service runs through the month you've already paid for.
We'll record a short video showing where the work is leaking - your profile, your call handling, your open quotes - and send it over. No call required.
