Fire Horse for mobile detailing & recurring service
Your best customer this year was a regular last year. She didn't complain and she didn't leave - she just never got asked again. We make sure every customer gets rebooked before they drift, and we fill the gaps in the route while we're at it.
No contract, cancel any time, running inside two weeks
One customer · four years
Year one · 5 details
Found you, loved it, booked the next one on the driveway.
Year two · 3 details
Two of them she had to call and ask for.
Year three · 1 detail
Before a road trip. Nothing after it.
Year four · none
Still recommends you. Books someone else.
Illustrative example, not a real account
A shop we run this for
13 → 50+
Google reviews, in a matter of weeks
ECHA HVAC in Sacramento started at thirteen reviews. We asked their past customers as well as their new ones, answered everything that came in, and the count did the rest. Different trade, same engine - and in a business where every customer is a neighbor, asking the back catalog is where the first month's work sits.
Where recurring work leaks
A plumber loses a job. A caterer loses a date. You lose four visits a year, for years, and it never shows up as a lost job - just a quieter week.
The one-time customer
She was happy. She meant to book again. Nobody asked her on a Tuesday in March, so the car got dirty and stayed that way.
The half-empty route
Two jobs booked on the north side and a three-hour hole between them. The gap costs you a full ticket and the drive costs you the rest.
The text you answered at 9pm
You were under a bumper when it came in. By the time you wiped your hands and replied, she'd booked the shop that answered while you were working.
Same pattern as every trade we work in: the business that answers first and asks again wins the work. Sourced figures on the homepage.
Your numbers, not averages
Not leads. Names already in your phone that haven't booked in a year.
The whole thing, in order
Found
Your listing shows the areas you cover and the reviews to back it.
Answered
Texts and calls answered while your hands are full.
Booked
Into a slot that fits the route, not one that adds an hour of driving.
Rebooked
Asked again on their real interval, before they drift.
Asked
The finished car turns into a review and a neighbor.
Every trade we work in runs these five. In recurring work, gate four is where the money is - it's the one nobody has time to do by hand.
01 · Answering and booking
Most of your inquiries are a text with a photo and a zip code. They need a price range, a date and a yes - and they need it before they text the next shop. It answers in seconds, prices from your own menu, and puts the job in a slot that suits the route.
· Vehicle size, condition and package priced from your list
· Service area checked by zip code before anything is promised
· Slots offered by zone, so the day doesn't zig-zag across town
· Water, power and parking questions asked up front
· Confirmation, reminder and on-my-way text, automatically
Works with what you already run the day on - Jobber, Housecall Pro, Square, Google Calendar. If it's a notebook right now, we've started there before.
Due to rebook · this week
38 due · 9 lapsed
D. Okafor · Tesla Model Y
$240
Every 8 weeks · 11 weeks since last visit · Granite Bay
“Morning David - you're about due. We're in Granite Bay Thursday and Saturday morning, want your usual slot back?”
Booked Thursday 9am · 6 min
R. Alvarez · F-150 · fleet of 3
Monthly · 7 months quiet · win-back sent
$390
K. Whitfield · Outback
Moved out of the area · closed out
-
Illustrative example, not a real account
02 · Customers you already have
We read your history and work out each customer's real interval - eight weeks for one, twice a year for another - then ask on that clock, in your name, by text. It reads like you because the words are yours.
The back catalog gets worked once at the start: everyone who hasn't booked in a year, asked properly, one batch at a time so you're not suddenly triple-booked.
Rebooking on their interval
Not a monthly blast. Each customer asked when they're actually due, with the slot that fits your route.
Win-backs on the quiet ones
A second and third ask on a schedule you set, then closed out so you're not chasing somebody who moved away.
Gaps in tomorrow's route
A hole in the schedule gets offered to nearby customers who are due, before it becomes an unpaid afternoon.
Plans and prepaid packages
If you sell a maintenance plan, the customers who should be on one get offered it after the visit they were happiest with.
03 · Reviews and neighbors
There is no better moment than the walk-around, and no worse one than three days later. The ask goes out the same afternoon, every time, without you having to remember it at the end of a nine-hour day.
· Review request the same day, timed to the finished job
· Every review answered, usually within the hour
· Before-and-after photos posted to your listing and social
· Referral ask sent separately, once they've had a week to enjoy it
In a route business, one street is worth more than one customer. The neighbor who saw the van gets the same offer as a review request.
Two hours after the job
Illustrative example, not a real account
Route gap · tomorrow 2pm
Four customers due within two miles
Offered in order of how overdue they are, first yes takes the slot.
“We've got a cancellation tomorrow at 2pm and we're already on your street - want us to take care of the Highlander while we're there?”
Illustrative example, not a real account
04 · Your listing and your site
You have no storefront, so the listing is the shop. We keep the service area, packages and hours right, and keep fresh before-and-afters going up - the photos are what makes someone pick you over the cheaper van.
On the site, three additions: a way to get a price, a way to text, and a number that tells us which area the work is coming from.
Send us photos from the jobs you're proud of. It's the one thing we'll keep asking you for.
Same system, other route trades
Pet grooming
Six to eight weeks per dog, by breed and coat. The interval is the business.
Lawn & landscape
Weekly in season, quiet in winter, and every neighbor on the street is a live prospect.
House & window cleaning
Every-other-week and monthly rounds, where one lapsed customer costs you twenty-six visits.
Pool & pest control
Scheduled routes with a service window and a renewal that nobody chases.
The words change, the five gates don't. Tell us your trade on the audit form and we'll show you your own version.
How this works
Same ladder for every business we work with. Most route businesses start on Reputation, because the back catalog pays for it in the first month.
Start here
Get found, get chosen.
$397/mo
Step 2
Nothing waits for your hands to be free.
$897/mo
Step 3
Everything, running together.
$1,094/mo
Website build is separate: $3,500 one time, and the finished site belongs to you whether you stay or not. Hosting is included with any monthly plan. Ongoing edits and new pages are $197/mo, optional.
Route business questions
Will it book me on the other side of town at 4pm?
No. You give us the zones and the days you work them, and it only offers slots that fit. If somebody outside the area asks, it says so instead of promising you'll come.
Will it quote a price?
It gives ranges from your own price list, by vehicle size and package, and flags the jobs that need your eyes - a smoked-in car or pet hair everywhere gets a “we'll confirm on site”. It never undercuts you by guessing.
Won't the rebooking texts annoy people?
They're timed to each customer's own interval, not sent in a monthly blast, and they stop after the second ask if there's no reply. One text when someone's actually due reads like service, not marketing.
My customer list is a mess.
Normal. Export whatever you have - Jobber, Square, a spreadsheet, your phone's contacts - and we clean it, de-duplicate it, and work out intervals from your job history. That cleanup is part of setup.
What about weather cancellations?
You cancel the day, it texts everybody affected and offers them the next slot in the same zone. That's usually the difference between losing a day and moving one.
It's just me and a van. Is this overkill?
One van is the case for it - you're the only person who can answer the phone, and you're always working. Most one-van shops start on Reputation and add Response once the calendar starts filling itself.
Is there a contract?
No. Month to month. Cancel any time and service runs through the month you've already paid for.
We'll record a short video showing where the work is leaking - your listing, how fast a text gets answered, how many customers are overdue - and send it over. No call required.
