Legal
Last updated: July 31, 2026
These terms govern your use of this website and the services provided by Fire Horse Systems (“we,” “us,” “our”). By using this site, submitting a form, or subscribing to a plan, you agree to them. If you don't agree, don't use the site or the services.
We build and maintain websites and provide marketing, communication, and customer-management systems for local service businesses on a monthly subscription. What's included depends on the plan you choose, as described on our pricing page. We may improve or change the tools that deliver a service, as long as the service itself continues to be delivered.
Any plan that includes messaging or call answering comes with a dedicated tracked business number, 1,500 text messages, and 1,000 talk minutes each billing month. Both inbound and outbound count. Talk minutes cover calls handled on that number, including calls answered automatically on your behalf, and are counted in whole minutes - a call of any length counts as at least one. A text longer than about 160 characters, or one containing emoji or certain special characters, is sent as more than one message by the carriers and counts that way against your allowance.
Usage beyond the allowance is billed in blocks of 500 messages or 500 minutes at $39 per block, added to your next monthly invoice. Allowances reset at the start of each billing month and do not roll over. Unused allowance is not refundable, transferable, or exchangeable between messages and minutes. Most businesses never reach the included amounts.
The underlying carrier, messaging, and AI provider rates behind these services are set by third parties and change from time to time, as do regulatory and carrier surcharges. We will give you at least 30 days’ notice before changing our published allowances or usage rates, and continuing to use the service after that date constitutes acceptance. We will not change the price of your subscription plan without the same notice.
You authorize us to charge the card on file for your monthly subscription and for any usage blocks consumed under section 4. Blocks are normally added to your next monthly invoice. If usage runs significantly beyond the allowance within a single month, we may charge for blocks as they are consumed rather than waiting for the next invoice, and we will tell you when that happens. You are responsible for keeping a valid card on file.
The number and messaging tools we provide are for communicating with people who have contacted you or agreed to hear from you. You may not use them for cold outreach, for purchased, rented, or scraped contact lists, or to message anyone who has not consented to be contacted. If you import contacts, you are confirming that you have consent for each of them and that you can evidence it.
You are the sender of these messages. We provide the tools; the messages are yours, and you are responsible for having consent from every person you contact through them, whether you imported them, added them by hand, or they came in through a form. You should be able to show that consent if anyone asks.
You may not send unlawful, misleading, harassing, or deceptive content, or content in categories carriers prohibit. You must honor opt-outs.
If a fine, carrier penalty, or third-party claim arises from messages sent from your account or from a breach of this section, you will cover it - including our reasonable legal costs in defending it - and you will handle the defense if we ask you to. This obligation continues after your subscription ends. A breach of this section may result in immediate suspension or termination without refund.
This is not boilerplate: a single sender messaging a list without consent can cost every other business on the same infrastructure their ability to send.
We may suspend messaging, calling, or automated answering if a payment fails, if usage runs far beyond the allowance without authorization for further blocks, or if we reasonably believe your use breaches section 7 or a carrier requirement. Where the situation allows it we will contact you first, and we will restore service once the cause is resolved. Suspension for non-payment or misuse does not pause or reduce your subscription charges.
Some plans include replies and answered calls generated automatically on your behalf. These are produced by software, not by a person, and are not reviewed before they go out. They can be wrong. They can misread what a caller asked, quote something they shouldn’t, or book a time you didn’t want booked.
We configure the system using the information you give us about your business - your hours, your services, your pricing, your service area - and we will adjust it whenever you tell us it got something wrong. What we cannot do is guarantee that every automated reply is accurate. You keep access to every conversation and call transcript, and you are responsible for reviewing them and for confirming any appointment, price, or commitment before you act on it.
We are not liable for an appointment, quotation, or commitment produced by an automated reply. If you would rather it did not answer for you, tell us and we will switch it off; the rest of your plan continues unchanged.
Calls to a number we provide may be recorded and transcribed so that you have a record of what was said and so the system can improve. Callers are told this at the start of the call. If you turn recording off, tell us and we will disable it on your number.
Recordings and transcripts are yours. We store them for as long as your subscription is active and provide copies on request.
You own your domain name and it remains registered in your business name. If you paid for a website build, the finished site is yours permanently: on cancellation you keep the domain, and we provide the website files on request at no charge.
The subscription services (hosting, CRM, missed-call text-back, review automation, messaging, and support) end when the subscription ends. Hosting continues for 30 days after your final paid month so the site does not go dark while you move it. After that you are responsible for hosting the site yourself.
If you did not buy a website build
Where we have not built you a site and instead set things up inside our platform - the chat widget, booking pages, forms, automations, and the phone and messaging setup behind them - those are subscription services, not deliverables. At the end of your final paid month we deactivate them on our side. There are no site files to hand over, because the work lives in the platform rather than in a site of its own. We will give you copies of your contact and conversation data wherever the platform allows us to export it, at no charge, and you keep your domain.
A tracked number we provision stays registered to us while you are a client, and is part of the subscription rather than something you own outright. On cancellation it is handled as follows. A tracking number that forwards to your own line is simply switched off; your own number keeps ringing and nothing needs to move. A number you have published - on your listing, your vehicles, or printed material - can be ported out to a provider account of your own. Preparing the authorization and coordinating the port is work, so it is part of the assisted migration below rather than the free handover. The carriers set the timeline, and toll-free numbers in particular commonly take several weeks. If a number is not ported it is released and may later be reassigned to another business, so do not leave it on anything printed.
Handover, at no charge
On request we will provide the website files, release the domain authorization code so you can move the registration wherever you like, and remove our access from your Google Business Profile and any other account of yours we manage. There is no fee for any of this, and we will not hold a domain, a profile, or a site file as leverage.
Assisted migration - $497, optional
If you would rather we do the move for you, we offer an assisted migration for a flat $497, billed once and payable before the work starts. It covers:
Two things outside our control, noted so they are not a surprise: carriers set their own phone porting timelines, and ICANN locks a domain against transfer for 60 days after it is registered or moved between registrars. We will tell you before you pay if either applies to you.
Assisted migration is optional. Everything listed under handover above remains free whether you buy it or not.
Program name and description
The Fire Horse Systems messaging program sends transactional messages including replies to your inquiry, appointment confirmations and reminders, and updates about your website project. If you separately opt in, it also sends marketing and promotional messages about our services, offers, and updates.
How to join
You join by checking the SMS consent box on a form on this website, or by providing your mobile number and agreeing verbally. Consent to receive text messages is not a condition of purchasing any goods or services. You must be 18 or older and the owner or authorized user of the phone number you provide.
Message frequency and rates
Message frequency varies based on your activity and the stage of your project; we do not guarantee a set number of messages. Message and data rates may apply to messages sent to you from us and to us from you. For questions about your text or data plan, contact your wireless provider.
How to opt out
Reply STOP to any message at any time. We'll send one confirmation that you've been unsubscribed, and you will receive no further messages from the program.
How to rejoin
To start receiving messages again, opt in the same way you did originally - check the consent box on our contact form - and we'll resume.
How to get help
Reply HELP to any message, or contact us directly at 1 888-565-6168 or info@firehorse-systems.com.
Carrier liability
Wireless carriers are not liable for delayed or undelivered messages. Delivery depends on network availability and other factors outside our control.
Privacy
For how we handle your information, including mobile opt-in data, see our Privacy Policy. Mobile opt-in information and consent are never shared or sold to third parties for any purpose.
Compliance
This messaging program is operated in accordance with CTIA Messaging Principles and Best Practices, the Telephone Consumer Protection Act (TCPA), and applicable wireless carrier requirements for A2P messaging.
You retain ownership of your business name, logo, photographs, and any content you provide. Once a website build is paid in full, the finished site (its code, copy, and design as delivered) is yours to keep, use, host, and modify permanently. The underlying component library, build tooling, and processes we reuse across clients remain ours; your license to them is perpetual for that site and does not extend to reselling them.
We work to increase the number of calls and booked jobs your business receives, but search rankings, ad performance, and customer behavior are outside our control. Nothing on this site or in these terms is a guarantee of specific rankings, lead volume, or revenue.
Calls and messages depend on carriers and networks we don’t operate. We can’t guarantee that every message arrives, that every call connects, or that the service is never interrupted. Carriers filter messages for their own reasons and charge for the attempt regardless of whether it lands. We’re not liable for business lost to a carrier failure, a network outage, or a third-party provider going down - but tell us when it happens, because usually there’s something we can do about it.
To the fullest extent permitted by law, our total liability for any claim arising from these terms or our services is limited to the amount you paid us in the three months before the claim arose. We are not liable for indirect, incidental, or consequential damages, including lost profits or lost business.
We may update these terms. The date at the top reflects the current version. If a change materially affects your subscription we'll notify you before it takes effect, and continuing to use the service after that constitutes acceptance.
These terms are governed by the laws of the State of California, without regard to conflict-of-law rules. Any dispute will be brought in the state or federal courts located in Placer County, California.
Fire Horse Systems
2351 Sunset Blvd, Suite 170-186
Rocklin, CA 95765
