Fire Horse for roofers
When the wind comes through, every roofer in the county gets called at once. The ones who answer fill their spring. We make sure you're one of them - and we go back through the bids you already wrote.
No contract, cancel any time, running before the next storm
Week after the storm · call log
7:05am · shingles in the yard
Crew already on a roof. Answered and booked an inspection.
1:30pm · ceiling stain spreading
Nobody in the office. Texted back in 9 seconds.
8:40pm · active leak, bucket under it
After hours. Triaged as urgent, tarp scheduled first thing.
Illustrative example, not a real account
An HVAC shop we run this for
13 → 50+
Google reviews, in a matter of weeks
ECHA HVAC in Sacramento started at thirteen reviews. We asked their past customers as well as their new ones, answered everything that came in, and the count did the rest. The same review engine runs on every trade we serve - this is the shop that has been on it longest.
Where roofing work leaks
The storm week phone
The two weeks after a storm are worth more than the rest of the quarter, and they're the two weeks you can't answer. Every unanswered call is a roof somebody else is measuring.
The bid that went quiet
You climbed up, you measured, you wrote it. Then silence. Roofing bids don't get declined, they get shopped - and the company that follows up is the one that signs.
The repair you didn't want anyway
Small repairs are a nuisance until you count them. They're also how you get the replacement three years later, and how you get reviews in a trade where nobody has any.
Research on lead response is consistent about the shape of this: answering first matters more than answering best. See the sourced figures on the homepage.
Your numbers, not averages
Put in a storm week, not a quiet one. That's the week the money is on the table.
What we install in a roofing company
Found
Your listing says what you do, where you work, and that you’re open.
Answered
Somebody picks up, or texts back in seconds. Most work is lost right here.
Booked
The conversation ends with a slot on the calendar, not a callback.
Asked
The finished job turns into a review, which feeds gate one.
Chased
The quote that went quiet gets asked again until you get an answer.
Miss one gate and the rest doesn’t matter. Everything below sits on one of these five.
01 · Answering
Trained on your service area, your inspection terms, whether you handle insurance claims, and what counts as urgent. It triages, gives the honest window, and books the inspection. Anything it can't handle comes to you with the details already collected.
· Missed call comes back as a text in seconds
· After-hours and weekend calls answered and booked
· Knows whether you take insurance work, so claims calls get routed right
· Chat and live voice on your website, same brain
Unsold quotes · last 60 days
19 open · $214,000
Full tear-off and replacement
$18,400
Quoted 38 days ago · no reply
“Hi Ray - still weighing up the replacement? We've got a crew free the week of the 14th and I can hold the bid price if you want it done before the rain.”
Replied same day · install booked
Flashing and valley repair
Quoted 21 days ago · follow-up 2 sent
$2,300
Gutter replacement
Closed out · went with somebody else
$4,100
Illustrative example, not a real account
02 · Quotes you already wrote
A replacement bid costs you a morning to produce and is the most shopped number in your business. We follow up on the open ones by text in your name until you get a yes or a no.
Same for the repairs you flagged and nobody booked - the flashing, the valley, the vent boots.
Reads from ServiceTitan, Housecall Pro, Jobber, Workiz, or QuickBooks. Somewhere else? We'll look before you sign anything.
03 · Reviews
Roofing is a trade where almost nobody has reviews, which means a handful of recent ones puts you above companies four times your size. We ask your back catalog as well as your new customers.
· Check-in first, ask second - problems surface before reviews do
· Every review answered, usually within the hour
· Insurance-claim customers asked once the claim closes, not mid-fight
Review count and rating are the part of local ranking that responds to effort. The other two levers are your address and your categories - see the homepage.
An HVAC shop · at signup
13
Google reviews on the profile
Years of finished jobs, none of them asked.
A few weeks later
50+
Google reviews on the profile
Past customers asked alongside the new ones. Nothing about the work changed.
How this works
Same ladder for every trade. Most roofing companies start on Reputation in winter and move up before storm season.
Start here
Get found, get chosen.
$397/mo
Step 2
Nothing rings out.
$897/mo
Step 3
Everything, running together.
$1,094/mo
Website build is separate: $3,500 one time, and the finished site belongs to you whether you stay or not. Hosting is included with any monthly plan. Ongoing edits and new pages are $197/mo, optional.
Roofer questions
Will it quote a roof over the phone?
Never. It gives your inspection terms and books someone to go and look. Square-foot pricing over text is how you end up honoring a number nobody measured.
Can it handle insurance claim calls?
It asks whether there's a claim, captures the carrier and the adjuster's details, and routes it to whoever handles claims in your shop. It doesn't give advice about coverage.
Storm chasers are already door-knocking. Does this help?
It gets you answering while they're still driving between houses. Speed and a review count are the two things a homeowner uses to tell you apart from an out-of-state plate.
Half our work is commercial. Does this fit?
The answering and bid follow-up do. Reviews matter less on bid work, and we'll say so rather than sell you the top rung.
Is there a contract?
No. Month to month. Cancel any time and service runs through the month you've already paid for.
We'll record a short video showing where the work is leaking - your profile, your call handling, your open quotes - and send it over. No call required.
