Fire Horse for pest control
Two different businesses on one phone line. One rewards whoever answers first; the other rewards whoever remembers to ask. We run both - the panicked call and the renewal nobody chased.
No contract, cancel any time, running inside two weeks
One week in May · what came in
Tue 6:40am · wasp nest by the front door
Answered before the trucks left, same-day slot given.
Wed 9:15pm · “I saw a mouse”
After hours. Answered, quoted, booked for Friday, upsold to the plan.
Fri · 62 quarterly services now overdue
All asked by area. Twenty-six booked into next week's routes.
Illustrative example, not a real account
A business we run this for
13 → 50+
Google reviews, in a matter of weeks
ECHA HVAC in Sacramento started at thirteen reviews. We asked their past customers as well as their new ones, answered everything that came in, and the count did the rest. Different trade, same engine - and in pest control you're asking people to let a stranger spray around their children, which makes the review count the thing that closes the sale.
Where pest control revenue leaks
The panic call at 9pm
Nobody sees a rat and waits until business hours. They call three companies in ten minutes and hire the one that picks up.
The one-off that should have been a plan
You solved their ant problem and left. Nobody offered the quarterly plan while they were still grateful, so a $180 job stayed a $180 job instead of $600 a year.
The plan that lapsed quietly
A service got skipped, then rescheduled, then forgotten. The customer doesn't cancel - they just stop being on the route, and nobody chases because the truck is already full this week.
Same pattern as every trade we work in: the business that answers first and asks again wins the work. Sourced figures on the homepage.
Your numbers, not averages
Recurring accounts are the whole valuation of a pest business. Losing them quietly is the most expensive thing that happens here.
What we install in a pest business
Found
Your listing names the pests you treat, your license and your areas.
Answered
The 9pm rodent call gets a person, a price and a date.
Booked
Pest, property size, pets and kids captured, into a slot that fits the route.
Renewed
Every plan serviced on schedule, every lapse noticed and asked.
Asked
A solved problem becomes a review, and the neighbor with the same ants.
Every trade we work in runs these five. Pest control is the one where gate four is worth more than everything else combined, because it renews.
01 · Answering and booking
Trained on your service area, your pricing by pest and property size, and what you won't touch. It triages, gives an honest price band, asks about children, pets and asthma before anything is scheduled, and books into the route.
· Missed calls texted back in seconds, evenings and weekends answered
· Priced by pest and property size from your own list
· Pets, children and sensitivities asked before treatment is booked
· Termites, bed bugs and wildlife routed to an inspection, never quoted blind
· The quarterly plan offered at the moment the problem is solved
Works with PestPac, Briostack, Jobber, Housecall Pro or QuickBooks - whatever runs your routes now.
Plan health · this week
62 due · 11 lapsing
2214 Bell Ave · quarterly
$145/qtr
Service due 5 weeks ago · one reschedule, never rebooked
“Hi Marta - we owe you a quarterly service, it slipped after the reschedule in March. We're in your neighborhood Tuesday and Thursday, want me to put you down?”
Booked Tuesday · plan saved
One-off customers eligible for a plan · 48
Offered two weeks after a successful treatment
$580/yr ea
14 Ridgeview · quarterly
Moved out of area · closed out
-
Illustrative example, not a real account
02 · Plans, renewals and upgrades
A plan that missed a service is a plan that's about to end. We watch for the gap, ask in your name, and put them into a slot on a route that's already going that way.
And the customers who paid once for a treatment that worked are the easiest recurring revenue in the trade - asked two weeks later, when the problem has stayed gone.
Overdue services asked by area
Grouped by neighborhood so a day of asks fills one route, not five.
One-off to plan, at the right moment
Two weeks after the treatment worked - not on the doorstep while your tech is packing up.
Seasonal treatments offered on the calendar
Spider work before summer, rodent exclusion before fall, mosquito ahead of the season.
Commercial accounts and property managers
Renewals ahead of the cycle, service reports where they're required, and a named contact rather than a marketing sequence.
03 · Reviews and trust
People are choosing who to trust around their kids and their pets. The review that says the tech explained everything and the ants never came back is worth more than anything you can say about yourself.
· Review request after the follow-up visit, when the problem has stayed solved
· Every review answered, usually within the hour
· License, pests treated and pet-safe options spelled out on your listing
· Neighbors offered the same treatment while your truck is on the street
Review count and rating are the part of local ranking that responds to effort. The other two levers are your address and your categories - see the homepage.
ECHA HVAC · at signup
13
Google reviews on the profile
Years of finished jobs, none of them asked.
A few weeks later
50+
Google reviews on the profile
Past customers asked alongside the new ones. Nothing about the work changed.
How this works
Same ladder for every business we work with. Most pest companies start on Response, because the lapsed-plan list pays for it in the first month.
Start here
Get found, get trusted.
$397/mo
Step 2
No plan lapses in silence.
$897/mo
Step 3
Everything, running together.
$1,094/mo
Website build is separate: $3,500 one time, and the finished site belongs to you whether you stay or not. Hosting is included with any monthly plan. Ongoing edits and new pages are $197/mo, optional.
Pest control questions
Will it quote termites or bed bugs?
Never. Those go to a booked inspection with no number attached. General pest, rodents and wasps get the price bands you approve, by property size.
Will it make claims about chemicals or safety?
No. Product and safety language is fixed, written with you, and stays within what your license and label allow. It collects pets, children and sensitivities and lets your tech handle the specifics on site.
Won't renewal texts feel pushy on a contract?
A message saying you owe them a service they've paid for reads as service, not sales. That's most of what this is - you're usually the one behind, not them.
A lot of our work is commercial and restaurants.
Those accounts get their own track: renewals ahead of the cycle, service documentation where required, and a named contact rather than a consumer sequence. Different pressure, same five gates.
Is there a contract?
No. Month to month. Cancel any time and service runs through the month you've already paid for.
We'll record a short video showing where the work is leaking - your listing, how an after-hours call gets handled, how many services are overdue - and send it over. No call required.
