FIRE HORSE SYSTEMS

Fire Horse for event rentals

Every quote is a question about one date and one shelf.

Do you have 180 chairs on the fourteenth of June. Nobody can answer that from the warehouse floor, so inquiries sit until someone gets to a desk - and half of them have already ordered elsewhere by then.

Get a free audit 1 888-565-6168

No contract, cancel any time, running before the season starts

One Saturday in June · what got asked

7:20am · 180 chairs, 20 rounds, June 14

Availability confirmed against that date, quote sent, delivery window offered.

Quoted

1:40pm · planner adding 30 guests to an existing order

Change captured, revised quote out before your crew was back.

Revised

6:05pm · graduation party, next weekend

Warehouse closed. Answered, priced, will-call pickup booked.

Booked

Illustrative example, not a real account

A business we run this for

13 50+

Google reviews, in a matter of weeks

ECHA HVAC in Sacramento started at thirteen reviews. We asked their past customers as well as their new ones, answered everything that came in, and the count did the rest. Different business, same engine - and in rentals the reviews are read by planners deciding whether your delivery crew will turn up on time.

echahvacsacramento.com

Where rental orders leak

Three leaks, and two of them are in your inbox right now.

The availability question nobody answered

Your busiest delivery days are the days nobody is at the desk. A one-line question about chair counts waits until Monday, and by Monday she's ordered from the company that replied Saturday.

The quote that needed one revision

Guest counts move constantly. Every revision is a chance for the customer to go quiet, and a slow revision is the most common reason a rental order dies.

The customer from last June

Graduations, anniversaries, church picnics and company barbecues repeat on a yearly clock. Almost nobody in this trade calls last year's list before the season starts.

Research on lead response is consistent about the shape of this: answering first matters more than answering best. See the sourced figures on the homepage.

Your numbers, not averages

What the unquoted and unchased orders are worth.

Use a peak-season month. That's when the inquiries and the missed replies both pile up.

Worksheet

Run your own numbers

What five more points of order rate is worth, per peak month

$4,025

Five points is roughly what same-hour availability answers and fast revisions tend to move. Inquiries that don't become orders at today's rate: $48,300 a month.

Show me where it's leaking

What we install in a rental company

Five gates between a chair count and a delivered order.

1

Found

Your listing shows real inventory photos and the areas you deliver to.

2

Answered

The date-and-quantity question gets answered in minutes, seven days a week.

3

Quoted

Counts, delivery address, access and timing collected before you price it.

4

Chased

Revisions turned around fast, and quiet quotes asked again before the date.

5

Asked

A clean pickup becomes a review, and next year's booking.

Gate two is where rentals are won. Nobody waits two days to find out whether you have chairs.

01 · Answering and quoting

“Do you have 180 chairs on the 14th?” - answered in four minutes.

It reads the counts you have committed for that date, answers honestly, collects the delivery details that decide the price, and puts the order in front of you ready to confirm. Nothing leaves the yard on its word alone.

· Availability checked per item, per date, from your own counts

· Delivery address, surface, access and timing asked before quoting

· Delivery, pickup and will-call fees stated from your rate card

· Revisions turned around the same day, as guest counts change

· Out-of-area or short-notice requests flagged rather than promised

Works with the rental software you already run - Booqable, Goodshuffle, Point of Rental - or a spreadsheet, if that's what you have.

Text · Sat 7:20am LIVE
Hi, do you have 180 white chairs and 20 60" rounds for June 14? Backyard in Granite Bay.
Yes on both for June 14 - we've got the chairs and 26 rounds free that weekend. Is the setup on grass or paved, and is there a gate a hand truck can get through?
Grass, and yes, double gate on the side.
Perfect. That's $1,240 for the chairs and tables, plus $180 delivery and pickup to Granite Bay. Do you want setup and teardown as well, or drop and stack?
Setup please. Can you send the quote?
Quote sent · stock held 4 min

Illustrative example, not a real account

Open quotes & repeats

29 open · $47,600

Last June · church picnic, 200 guests

$2,180

Annual event · not yet contacted this year

“Hi Deborah - is the picnic on again this June? Happy to put the same order down while the date's still open, and I've held the same tent and table count for now.”

Replied in a day · rebooked

June 14 · backyard wedding

Quoted 8 days ago · one revision · follow-up scheduled

$1,420

May 3 · corporate lunch

Ordered elsewhere · stock released

$890

Illustrative example, not a real account

02 · Repeats and open quotes

Last year's events are this year's easiest orders.

Rentals has a repeat business almost nobody works. Graduations, anniversaries, church and community events, company barbecues - all annual, all in your records, all buying from whoever contacts them first.

We ask them ahead of their date, with last year's order attached so they only have to say yes.

Annual customers asked before the season

Timed to last year's date, with the same order pre-filled.

Open quotes chased before the date passes

A quote for an event three weeks away is either an order or a released shelf. Both are better than silence.

Planners, venues and caterers kept warm

The accounts that bring twenty orders a year get their own thread, not the consumer sequence.

03 · Reviews and the listing

Your reviews are about your crew, not your chairs.

Everyone rents similar inventory. What people write about is whether the truck arrived when it said, whether the linens were clean, and whether pickup was painless. Those reviews win planner accounts.

· Review request after pickup, once the event is behind them

· Every review answered, usually within the hour

· Real setup photos posted to your listing, not catalog images

· Delivery area, hours and will-call rules kept accurate

Review count and rating are the part of local ranking that responds to effort. The other two levers are your address and your categories - see the homepage.

ECHA HVAC · at signup

13

Google reviews on the profile

Years of finished jobs, none of them asked.

A few weeks later

50+

Google reviews on the profile

Past customers asked alongside the new ones. Nothing about the work changed.

How this works

Start with one thing. Add the next when it's earned.

Same ladder for every business we work with. Most rental companies start on Response before peak season, because availability questions can't wait.

Start here

Reputation

Get found, get trusted.

  • Google Business Profile managed and kept current
  • Review requests after every pickup
  • Every review answered, usually within the hour
  • Real setup photos posted to your listing and social
  • Monthly report showing what moved

$397/mo

Recommended

Step 2

Reputation + Response

Availability answered in minutes.

  • Everything in Reputation, plus:
  • Date and quantity questions answered seven days a week
  • Delivery details collected, quotes prepared for your sign-off
  • Revisions turned around the same day
  • Annual customers asked before the season
  • One inbox for calls, texts, email, and Facebook

$897/mo

Step 3

The Full Shop

Everything, running together.

  • Everything in Reputation + Response, plus:
  • Website hosting, monitoring, and unlimited edits
  • Inventory pages and photos kept current
  • Quarterly strategy call
  • Requires a website build, see below

$1,094/mo

Website build is separate: $3,500 one time, and the finished site belongs to you whether you stay or not. Hosting is included with any monthly plan. Ongoing edits and new pages are $197/mo, optional.

Rental questions

What rental owners ask us.

Can it promise stock I don't have?

It answers from your committed counts for that date, and where it isn't certain it says it will confirm rather than guessing. Orders are only final when your team confirms them.

My inventory lives in a spreadsheet.

That works. We read the counts and the committed dates from wherever they live. If you'd rather it never quotes availability directly, it can collect everything and hand you a one-tap confirm instead.

Delivery pricing depends on the site.

Which is why it asks about surface, gates, stairs and distance from the truck before quoting, and flags anything unusual for you. Those questions are also what stop a bad delivery day.

Most of my revenue is from three planners.

Then those accounts get their own handling - fast revisions, a named contact, no consumer marketing - and we'd work on widening the base, because three accounts is a fragile business.

Is there a contract?

No. Month to month. Cancel any time and service runs through the month you've already paid for.

Workers unloading stacks of folding chairs and tables from a box truck onto a lawn

Let's see how many inquiries wait until Monday.

We'll record a short video showing where the orders leak - your listing, how fast an availability question gets answered, what's open in quotes, who from last season hasn't been called - and send it over. No call required.

Phone 1 888-565-6168
Email info@firehorse-systems.com

Get a free audit

Two minutes now, a video back within a day.

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