Reviews · answering · websites
More reviews so they pick you. Systems that answer the calls you can't get to. A website built to book work. You keep doing the work.
No contract, cancel any time, running in about a week
→ Every call answered, day or night
→ Review requests after every job
→ Flat monthly price, no contract
→ Running in about a week
What it costs to be busy
Every one of these is somebody who already wanted to hire you. Sources shown, because you should be able to check.
100x
more likely to reach a lead
if you respond inside five minutes instead of thirty.
Harvard Business Review
78%
of jobs go to whoever answers first
Not the cheapest quote. Not the best reviews. First.
Lead response research
85%
of callers never try again
They don't leave a voicemail. They call the next name down.
Call handling research
10x
better close rate from a phone call
than from a web form. The phone is still the money.
BIA/Kelsey
Your numbers, not averages
Industry averages are easy to wave off. Your own volume is harder to argue with.
The whole thing, in order
Miss one gate and the rest doesn't matter. Everything we install sits on one of these five. Click a gate to see what it looks like.
Found
Your listing says what you do, where you work, and that you're open.
2Answered
Somebody picks up, or texts back in seconds. Most work is lost right here.
3Booked
The conversation ends with a slot on your calendar, not a callback.
4Asked
The finished job turns into a review, which feeds gate one.
5Chased
The quote that went quiet gets asked again until you get an answer.
Ten pieces do the work of those five gates. They're grouped below the way the plans are, so you can see where each one starts. None of them are dashboards you'll never open.
One week, either way
Nothing here is a feature list. It's the same six moments that happen in your business every week, with the system off and with it on.
The last row is there because it's true, and because a table where every row goes your way isn't worth reading.
Plan one
Reputation
Get found, get chosen.
$397/mo
Your listing filled in properly, your review count climbing, and your name consistent everywhere people check.
01 · Your Google profile
Categories and service areas filled in properly, hours right, photos current, questions answered, and a review count that keeps climbing. This is the half of local search you're allowed to move.
Same shop, same crew, ninety days apart. Nothing about the work changed.
Before
Ramirez Plumbing
★★★ 3.4 · 19 reviews
Plumber · Closed now
No booking button
No text option
Last review 8 months ago
4 questions unanswered
After 90 days
Ramirez Plumbing
★★★★★ 4.8 · 142 reviews
Plumber · Open 24 hours
Book online, live
Text us, live
Newest review: yesterday
Every review answered
Illustrative example, not a real account
02 · What “optimized” actually means
There's no secret to it. Google gives you a set of fields, ranks you partly on how completely and accurately they're filled in, and almost nobody fills them in. We do, and then we keep them current.
Categories
One primary, the right secondary ones. This is the single biggest thing deciding which searches you show up in, and most shops picked one in a hurry years ago.
Services, listed one by one
“Water heater replacement,” not “plumbing.” Each one is a phrase somebody types. If it isn't on your profile, you're not in that result.
Service areas
Every town you actually drive to, named. Leaving them blank quietly caps how far your listing reaches.
Hours, including holidays
“Closed now” is the fastest way to lose a call to the next listing. If you take after-hours work, the profile has to say so.
Photos, added regularly
Real jobs, trucks, crew. A profile that hasn't had a photo in two years looks like a business that closed.
Questions and posts
Public questions answered instead of left hanging, and a short post when there's something worth saying. Both are free, both are ranking signals, both sit empty on most listings.
03 · Reviews
The first message is a check-in, not an ask - it catches an unhappy customer before they write anything. Happy ones get the link. Every review that lands gets answered, usually within the hour.
· Sent automatically when you close the ticket
· Same message, same link, for everyone - what Google requires
· Your past customers get asked too, not just new ones
· You get an alert the moment a new review lands, good or bad
Reviews
13 → 50+
Answered
Every one
Took
A few weeks
ECHA HVAC, Sacramento - a real account
Review request · sent 6:41pm
“Called at 8, fixed by 10. Told me the price before they started.”
Owner reply · automatic draft, sent 6 min
“Thanks Dana - glad Chris got it handled fast. Call us any time.”
Illustrative example, not a real account
04 · Citations · optional add-on
A citation is any place online that lists your business - Yelp, Angi, Apple Maps, Bing, the chamber of commerce, the trade directories. You didn't put most of them there; they got scraped from somewhere years ago.
Google cross-checks those listings against yours. When half of them show an old suite number, a disconnected phone line, or the business name you used before you incorporated, it trusts your profile less, and trust is the lever you're trying to move.
Find what's out there
We pull every listing carrying your name and show you the ones that are wrong. Most owners have never seen this list.
Fix, claim, and remove duplicates
Corrected on the directories that matter, duplicates merged or killed, so there's one version of you online.
Keep it locked
Directories drift and re-scrape old data. Checked on an ongoing basis so it doesn't come undone.
This is slower than reviews and quieter than answering the phone. It's worth doing once you've fixed those two, and we'll say so if you haven't.
Listing audit · 38 directories checked
11 wrong
Illustrative example, not a real account
Plan two
Reputation + Response
Nothing rings out.
$897/mo
Everything above, plus every call, text and chat answered - and the quotes you already wrote chased until you get an answer either way.
Call log · Thursday
7:52am · (916) 555-0114
Missed - you were under a sink
12:20pm · (530) 555-0198
Missed - second line, already on a call
9:06pm · (916) 555-0172
After hours - answered, quoted, scheduled
Recovered this week
3 jobs · $4,120
Illustrative example, not a real account
05 · Answering
A missed call comes back as a text in seconds, in your business's name. After hours, it picks up, answers what it knows about your trade and your prices, and puts the job on the calendar.
· Missed-call text-back within seconds
· Answers texts and books the job
· Picks up calls after hours and on weekends
· One inbox for calls, texts, email, and Facebook
Phone
0.8s
Answered or texted back
Text
1.2s
Replies day or night
Web chat
1.5s
Type or talk out loud
Google messages
1.2s
Straight off your listing
2 min
Follow-ups that keep going
0.9s
Messages and comments
06 · Text straight from Google
Most people find you on Google and never visit your website. We put a text button on the listing itself, so the first move they make lands on your phone instead of in a voicemail box.
89%
of people would rather text a business than call it. If you don't offer it, they text the shop that does.
7 in 10
go to a competitor when they can't reach you the way they want to.
07 · Chat on your website
Someone lands on your site at 9:40 on a Sunday. They pick how they want to reach you - text, chat, or a live voice call - and get an answer in seconds, in your business's name, with your prices and your service area.
Chat by text or email
They type, it lands on your phone as a text. The thread keeps going after they close the tab, which is where most web forms die.
Live chat, answered
Answers what it knows - hours, service area, whether you handle that job, roughly what it runs - and books the visit. Hands off to you when it's out of its depth.
Talk to it out loud
One tap and they're in a real voice conversation from the browser. No number to dial, nothing to install, and it can book the slot before they hang up.
Same brain as the phone answering, so the two never contradict each other. Every conversation lands in the one inbox with a transcript.
Voice call · in progress
00:41“You're outside Rocklin but we cover Loomis - I can get someone out tomorrow between 8 and 10. Want me to hold it?”
Booked · transcript sent to your inbox
08 · Quotes you already wrote
You drove out, you looked at it, you wrote the number. Then nothing. Nobody said no - they got busy. We go back through them and ask, by text, in your name, until you get an answer either way.
Unapproved estimates
Pulled from your system by age and amount, biggest and oldest first.
Recommended work nobody booked
The second item on the invoice you told them about and they put off.
A clean yes or no
Booked, or off the list. Either way you stop wondering about it.
Reads your estimates out of ServiceTitan, Housecall Pro, Jobber, Workiz, or QuickBooks. If it's somewhere else, we'll look at it before you sign anything.
Follow-up queue · last 60 days
31 open
Compressor replacement
$4,180
Quoted 41 days ago · no reply
“Hi Ellen - checking in on that compressor quote. We've got Thursday or Friday morning open if you still want it done before it gets hot.”
Replied in 20 min · booked Thursday
Duct sealing
Quoted 12 days ago · follow-up 2 sent
$1,650
Attic insulation
Closed out · went with somebody else
$2,900
Illustrative example, not a real account
Plan three
The Full Shop
Everything, running together.
$1,094/mo
Everything above, plus the website it all runs on - hosted, maintained, and growing as you add services and towns.
09 · Your existing site
Most of what we install works on the site you already have. Three small additions, everything else left alone.
A booking button
Writes straight into your calendar, so people book the slot instead of leaving a voicemail about it.
A text box
Someone types a question, it lands on your phone as a text, you answer it like any other text.
A trackable number
Rings your phone exactly like it does now, except we can tell you which jobs came from where.
A build only makes sense three ways: you don't have a site, yours can't take these, or it takes them fine and still doesn't turn visitors into phone calls. Any other time we'll tell you to keep what you've got.
10 · A new site, if you need one
When a build does make sense, it's a working site, not a brochure: a page for every service you sell and every town you drive to, your reviews on it, and the booking button, text box and trackable number wired in from day one.
Written for your trade, not filled with stock copy
The words people actually type - “water heater replacement in Rocklin” - on a page that answers that question.
Fast on a phone, in a driveway, on bad signal
Most of your visitors are standing outside with one bar. A slow site loses them before it loads.
Hosted, watched, and edited without you asking twice
Hosting is included with any monthly plan. On the Full Shop, edits are unlimited and new service and city pages get added as you grow.
You own the domain and the finished site permanently. If you ever leave, we hand over the files - see the terms.
What a build costs
The build
One time, before work starts. Site and domain are yours.
$3,500
Hosting
Included with any monthly plan.
$0
Edits and new pages
Optional on their own, included in the Full Shop.
$197/mo
We'll tell you not to buy this if your current site already takes the booking button and turns visitors into calls. Most of the time, that's the answer.
One shop, a few weeks in
13 → 50+
Google reviews, in a matter of weeks
ECHA HVAC in Sacramento started at thirteen reviews. We asked their past customers as well as their new ones, answered everything that came in, and the count did the rest. Same crew, same work, same trucks.
Built for your trade
Same five gates everywhere. What changes is where yours leaks - on the ring, on the proposal, or on the visit nobody rebooked. Pick your trade and see the version written for it.
Emergency trades
Decided in minutes. Whoever answers gets it.
HVAC
First heat wave, phone rings out
Plumbers
Water on the floor, no waiting
Electricians
Half the house dark at 9pm
Roofers
Storm week, a month of quotes
Garage doors
Car trapped, needs it today
Appliance repair
Fridge out, food spoiling
Locksmiths
Locked out, one ring only
Water damage
Insurance job, first crew there
Septic
Emergencies plus overdue pumps
Concrete & paving
Big bids, nobody chases them
Events & bookings
One date, several vendors, a proposal that goes quiet.
Recurring service
Nobody cancels. They just stop rebooking.
Not on the list? The system doesn't care what's on the truck. Call and we'll tell you which of the three you are.
Why you rank where you rank
Google says local results come down to relevance, distance, and prominence. Look at what that actually means for you.
Relevance
Fixable once
Whether your profile says what you actually do. Categories, services, service areas, hours. Most contractors have this half filled in from the day they claimed it. It's a cleanup, not a campaign.
Distance
Not yours to move
How far you are from the person searching. You can't change where your shop sits, and nobody can sell you a fix for it. Anyone who says otherwise is selling you something.
Prominence
The one you can work
How well known and well regarded you are. Google is explicit that review count and rating feed into this. It's the only one of the three that responds to effort, and it's the reason the shop above you is above you.
The shop beating you is rarely better at the work. They're just the one who asked. Most contractors never do, which is why this moves so fast once somebody starts.
The first two weeks
Day 1
One call, 20 minutes
Your trades, your towns, your prices, your hours. We take it from there.
Days 2-4
We build and connect it
Profile cleaned up, number ported or forwarded, text-back and answering trained on your shop.
Day 5
Live, and asking
Review requests go out to recent jobs and your back catalog. The count starts moving in the first week.
Month 1
One page, what moved
Calls answered, calls recovered, reviews added, what it was worth. No dashboard homework.
What you get every month
Four numbers and a short note on what changed. If a month is bad, it says so and says why - that's the only way the good months mean anything.
We won't claim a job as ours unless we can show you where it came from: the missed call it started as, the review that got you the search, the quote nobody had chased.
Dashboard access comes with any plan if you want it. Most owners read the page and get back to work.
How this works
Most agencies sell you everything on day one. We'd rather fix the cheapest problem first, show you it worked, and let you decide about the rest.
Start here
Get found, get chosen.
$397/mo
Review requests are text messages: 1,500 messages included monthly, additional usage billed in $39 blocks. See terms.
Step 2
Nothing rings out.
$897/mo
Includes your dedicated tracked number plus 1,500 messages and 1,000 minutes monthly. Additional usage billed in $39 blocks. Most businesses never exceed the included amounts. See terms.
Step 3
Everything, running together.
$1,094/mo
Same included usage: your tracked number, 1,500 messages and 1,000 minutes monthly, additional usage in $39 blocks. See terms.
Website build is separate: $3,500 one time, and the finished site belongs to you whether you stay or not. Hosting is included with any monthly plan. Ongoing edits and new pages are $197/mo, optional. The site is yours either way. Citation cleanup and building is an optional add-on on any plan, priced separately - ask and we'll audit your listings first.
Before you ask
Is there a contract?
No. Monthly plans are month to month. Cancel any time and service runs through the month you've already paid for.
Do I own the website?
Yes. You pay once for the build, and the site and the domain are yours permanently, whether you keep a monthly plan or not. If you leave, we hand over the files.
Do I have to buy the website?
No. Plenty of businesses start with reviews only and never add one. If your site already works, we'll tell you so.
Will the review requests annoy my customers?
The first message isn't an ask. It's a check-in to make sure the work went well, which catches problems before they become reviews. Everyone gets the same request with the same link, which is what Google requires.
Does the AI sound like a robot?
It almost sounds real - most callers never ask. It's fully trained on your business before it ever picks up: it answers in your business's name, knows your trade, your service area, and your price ranges, and hands off to you when it's out of its depth. Anything it books lands on your calendar with a transcript attached.
How fast do I see anything?
Reviews move first. We ask your past customers as well as your new ones, so most shops see their count climb in the first few weeks.
We'll record a short video showing where you're losing work - your profile, your call handling, your site - and send it over. No call required.
