Fire Horse for electricians
Nobody sitting in a dark house leaves a voicemail. They work down the list. We make sure you're the one who answers - and we go back through the panel upgrades you already quoted.
No contract, cancel any time, running in about a week
Storm Thursday · call log
7:20am · half the house has no power
Both trucks already loaded. Answered and slotted.
2:40pm · breaker keeps tripping
Crew in a crawlspace. Texted back in 9 seconds.
9:14pm · burning smell at the panel
After hours. Triaged as urgent, rang your on-call phone.
Illustrative example, not a real account
An HVAC shop we run this for
13 → 50+
Google reviews, in a matter of weeks
ECHA HVAC in Sacramento started at thirteen reviews. We asked their past customers as well as their new ones, answered everything that came in, and the count did the rest. The same review engine runs on every trade we serve - this is the shop that has been on it longest.
Where electrical work leaks
The emergency you didn't hear
No power and a burning smell are calls that get answered in one ring or not at all. Whoever picks up first does the job, and the rest of the list never gets called back.
The panel upgrade nobody approved
Service upgrades, generators, and rewires are the tickets that carry your year. They rarely get a no. They get put off until a different truck shows up.
The small job nobody chases
A dozen outlets, a fan install, a couple of dimmers. Individually not worth a phone call, collectively a week of work sitting in your inbox.
Research on lead response is consistent about the shape of this: answering first matters more than answering best. See the sourced figures on the homepage.
Your numbers, not averages
Use a normal week. The storm weeks make this worse, not better.
What we install in an electrical shop
Found
Your listing says what you do, where you work, and that you’re open.
Answered
Somebody picks up, or texts back in seconds. Most work is lost right here.
Booked
The conversation ends with a slot on the calendar, not a callback.
Asked
The finished job turns into a review, which feeds gate one.
Chased
The quote that went quiet gets asked again until you get an answer.
Miss one gate and the rest doesn’t matter. Everything below sits on one of these five.
01 · Answering
Trained on your service area, your service call fee, whether you take panel work, and what counts as an emergency. It triages, gives the honest window, and books it. Anything it can't handle comes to you with the details already collected.
· Missed call comes back as a text in seconds
· After-hours and weekend calls answered and booked
· Knows your service call fee, so nobody is surprised at the door
· Chat and live voice on your website, same brain
Unsold quotes · last 60 days
24 open · $61,300
200 amp service upgrade
$4,900
Quoted 38 days ago · no reply
“Hi Ray - still thinking about the service upgrade? Permit turnaround is short right now and we've got install days the week of the 14th.”
Replied same day · install booked
Recessed lighting, eight cans
Quoted 21 days ago · follow-up 2 sent
$1,850
Standby generator install
Closed out · went with somebody else
$9,400
Illustrative example, not a real account
02 · Quotes you already wrote
A panel upgrade is the biggest number you write all month and the one most likely to go quiet. We read the open ones out of your software and follow up by text in your name until you get a yes or a no.
Same for the work a tech flagged and nobody booked - the ungrounded outlets, the double-tapped breaker, the smoke detectors.
Reads from ServiceTitan, Housecall Pro, Jobber, Workiz, or QuickBooks. Somewhere else? We'll look before you sign anything.
03 · Reviews
You've been in hundreds of houses and almost none of those people were ever asked. We ask them alongside your new customers, which is why the count moves in weeks rather than years.
· Check-in first, ask second - problems surface before reviews do
· Every review answered, usually within the hour
· Landlords and property managers asked once per property, not once per call
Review count and rating are the part of local ranking that responds to effort. The other two levers are your address and your categories - see the homepage.
An HVAC shop · at signup
13
Google reviews on the profile
Years of finished jobs, none of them asked.
A few weeks later
50+
Google reviews on the profile
Past customers asked alongside the new ones. Nothing about the work changed.
How this works
Same ladder for every trade. Most electrical shops start on Reputation and move up once the phone proves the point.
Start here
Get found, get chosen.
$397/mo
Step 2
Nothing rings out.
$897/mo
Step 3
Everything, running together.
$1,094/mo
Website build is separate: $3,500 one time, and the finished site belongs to you whether you stay or not. Hosting is included with any monthly plan. Ongoing edits and new pages are $197/mo, optional.
Electrician questions
Will it quote prices it shouldn't?
It gives your service call fee and ranges you approve, and nothing else. Panel and rewire pricing always waits for an electrician on site - it books the visit instead.
Can it tell an emergency from a nuisance trip?
Yes, on rules you set. A burning smell, sparking, or a dead panel goes to the top and can ring your on-call phone directly. A tripping GFCI does not.
Most of our work is commercial. Does this still fit?
The answering side does - property managers text more than homeowners do. The review engine matters less if you're mostly on bid work, and we'll tell you that rather than sell you the top rung.
Will it book jobs we don't do?
It only offers what you tell it you take on. Anything outside that gets a polite decline and a note to you, not a slot on your calendar.
Is there a contract?
No. Month to month. Cancel any time and service runs through the month you've already paid for.
We'll record a short video showing where the work is leaking - your profile, your call handling, your open quotes - and send it over. No call required.
