Fire Horse for appliance repair
That customer is not leaving a voicemail and waiting. She is working down the search results until somebody gives her a day and a price. We make sure that's you - and we get the model number before your tech leaves the shop.
No contract, cancel any time, running inside two weeks
One Saturday · call log
7:52am · fridge warm overnight
Office closed. Answered, model number collected, booked Monday first.
12:31pm · washer won't drain, laundry full of water
Tech mid-job. Texted back in 11 seconds with the fee and a window.
6:47pm · oven dead, hosting tomorrow
After hours. Picked up, held the 8am slot.
Illustrative example, not a real account
A shop we run this for
13 → 50+
Google reviews, in a matter of weeks
ECHA HVAC in Sacramento started at thirteen reviews. We asked their past customers as well as their new ones, answered everything that came in, and the count did the rest. Different trade, same engine - and appliance repair lives or dies on the review count, because nobody has a regular appliance guy until they've needed one twice.
Where appliance work leaks
The phone while your tech is behind a fridge
In a two-person shop the person who can answer is the person doing the work. Every call that rings out is a customer who calls the next result within the minute.
The repair-or-replace quote
You diagnosed it, quoted the part, and said it's a judgement call at that price. Then it went quiet - and quiet usually means they bought a new one from a big box store.
The part that came in on Thursday
Ordered, arrived, nobody called the customer back to schedule the return visit. It sits on the shelf and the customer assumes you forgot. Sometimes they're right.
Research on lead response is consistent about the shape of this: answering first matters more than answering best. See the sourced figures on the homepage.
Your numbers, not averages
Appliance work doesn't have a heat wave. It's a steady drip of calls, and a steady drip of missed ones.
What we install in an appliance shop
Found
Your listing names the brands you service and the areas you cover.
Answered
Somebody picks up while your tech is behind a machine. Most work is lost here.
Booked
With the brand, model number and symptom already collected.
Asked
The fixed machine turns into a review, which feeds gate one.
Chased
Quoted repairs and arrived parts both get followed up until they're closed.
Miss one gate and the rest doesn't matter. Everything below sits on one of these five.
01 · Answering
The difference between a one-visit repair and a three-visit repair is whether anyone asked for the model number up front. It asks for it every time, along with a photo of the tag, and turns down the brands you don't touch instead of wasting a trip.
· Missed call comes back as a text in seconds
· Brand, model number and symptom collected before booking
· Knows your service call fee and whether it's waived with the repair
· Declines brands you don't service, politely and immediately
· Evening and weekend calls answered and booked
Works with ServiceTitan, Housecall Pro, Jobber, Workiz, or QuickBooks. Somewhere else? We'll look before you sign anything.
Open loops · this week
19 open · $6,240
Part arrived · LG dryer heating element
$310
In the shop 3 days · customer not yet called
“Hi Marcus - your dryer element came in. We can fit it Thursday morning or Friday afternoon, which suits?”
Replied in 20 min · Thursday booked
Quoted repair · Bosch dishwasher pump
Quoted 9 days ago · follow-up 2 sent
$420
Quoted repair · 14-year-old washer
Closed out · bought new
$530
Illustrative example, not a real account
02 · The loops that stay open
Appliance repair has two silent leaks and they're both scheduling problems, not sales problems. A quote nobody chased goes to a big box store. A part sitting on the shelf is money you already spent.
We read both out of your software and follow up by text in your name - the quote until you get a yes or a no, the part until the return visit is on the board.
Property managers and landlords get their own track, with the approval limit collected before the tech is dispatched.
03 · Reviews
Which is why the review count does the selling. Every fixed machine gets an ask the same day, and the years of jobs already behind you get asked once at the start - that back catalog is usually the fastest month of growth you'll have.
· Check-in first, ask second - problems surface before reviews do
· Every review answered, usually within the hour
· Brand-specific reviews matter: “fixed my Sub-Zero” is a search someone runs
Review count and rating are the part of local ranking that responds to effort. The other two levers are your address and your categories - see the homepage.
ECHA HVAC · at signup
13
Google reviews on the profile
Years of finished jobs, none of them asked.
A few weeks later
50+
Google reviews on the profile
Past customers asked alongside the new ones. Nothing about the work changed.
How this works
Same ladder for every trade. Most appliance shops start on Reputation, because the back catalog is sitting there unasked.
Start here
Get found, get chosen.
$397/mo
Step 2
Nothing rings out.
$897/mo
Step 3
Everything, running together.
$1,094/mo
Website build is separate: $3,500 one time, and the finished site belongs to you whether you stay or not. Hosting is included with any monthly plan. Ongoing edits and new pages are $197/mo, optional.
Appliance repair questions
Will it quote a repair it hasn't seen?
It gives your service call fee and the ranges you approve for common jobs by symptom. Anything unusual gets “the tech will confirm on site” and a booked visit instead of a number.
I don't touch some brands. Will it book them anyway?
No. You give us the list you service and the list you don't, and it declines the rest on the first message - before it's a wasted trip or an argument at the door.
Can it handle warranty and third-party dispatch work?
It handles the customer side - scheduling, confirmations, reminders and the return visit. The dispatch portals stay yours; we don't log into them or change how you claim.
What about the “is it worth fixing?” conversation?
That stays with you - it's a judgement call and your reputation rides on it. What we do is make sure the quote you gave doesn't sit unanswered for two weeks while they price a new one.
Is there a contract?
No. Month to month. Cancel any time and service runs through the month you've already paid for.
We'll record a short video showing where the work is leaking - your listing, how fast a call gets answered, the quotes and parts still open - and send it over. No call required.
